한국영상문화학회

The body is the most fundamental and fundamental element in all expressions. This is no different in graphic design. This study looks at the body expressed in graphic design from the viewpoint of the phenomenology of the body of Merlot-Ponti. In general, his discussion is that the body is a subject of dual senses that can be perceived by me but also become an object to be observed, The fact that the body enables communication between senses and forms a symbolic system for the world through the body schema, etc. Consists of. All of his discussions about the body are concentrated into ‘the ambiguity of the body’, which means that the body does not exist independently from the world or in relation to the other, but exists in an ambiguous relationship. These perspectives enable a new interpretation of the body expressed in graphic design. The body expressed in graphic design is not simply the surface of the body or the body as visible itself, even if it is the whole or part of the body. The body is expressed as the body of the subject expressing the design, but the body at this time is also the body as the object to the audience (reader) of the design. The body acts as an expression principle where subject and object meet, and plays a role in forming a visual symbolic system that enables communication between the subject and the object. In particular, the fact that the body is a space that holds consciousness (spirit) as a subject of mutual sense and a place of bargaining with the world makes it possible to measure concretely the meaning of the body as an object of graphic design expression. As a result, the body expressed in graphic design serves as a way and an opportunity to reveal an open attitude toward all possibilities of expression without being trapped in any specific form.