한국영상문화학회

As a result of a tourism hub city development project under implementation since 2020, selected cities in Korea are working on improving their tourist information boards. However, the standardization plan of the current tourism guideline is not specific, so each region is producing tourism information boards in different ways. This study analyzed the basic principles constituting the guideline for tourist information boards, and attempted to revise them semiotically based on the orientation of consumption value. As a result of the analysis, in the process of changing the guideline from 2009 to 2019, the practical value assignment and critical value assignment were strengthened, the euphoric value assignment was similar, and the utopian value assignment was weakened. It was recognized that the emphasis was placed on it. In addition, this study confirmed the expression patterns of basic principles through observation techniques and case studies, and confirmed the necessity of tourist information boards utilizing multiple senses. Accordingly, this study proposed guideline criteria, including the principles of usability, readability, safety, accessibility, simplicity, flexibility, and continuity, but further subdivided them to add aesthetics, environmentalism, and symbolism, and suggested a new tourist information board that includes experiences that have never been included. The results of this research are a theoretically and practically meaningful to attempt to revise the basic principles in accordance with the consumption value orientation, and to propose criteria for a value-oriented tourism information board guideline that can encompass the entire process from the design to the management of tourism information boards.