한국영상문화학회

This study is an attempt to examine the trend of virtual production-based video content, which has recently been produced in domestic video studios. Virtual production refers to real-time compositing of live-action images and virtual images by connecting technologies such as game engines, virtual camera systems, motion capture, and LED walls in parallel. Virtual production guarantees immediate, repetitive, cyclical, and creative work in that experts in various fields can share opinions with each other while watching in real time the virtual environment is synthesized with live-action footage while filming within the set. Currently, Viv Studios, Giantstep, VA Corporation, and DexterStudios are attempting virtual production in Korea. The videos produced on a trial basis in these studios can be largely divided into inducing audience immersion through illusory images and inducing interaction between producers and consumers through liveness. In the former case, it includes videos that utilize illusory images and narratives such as advertisements, dance films, and movies, and in the latter case, videos based on liveness such as live commerce and XR live performances. As such, virtual production-based video content provides us with an experience of a world that expands in real time beyond the distinction between reality and virtuality.